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Intercultural Rhetoric and Professional Communication

Book Description

Understanding cultural differences and determining their relevance in a broader context are the key goals of any intercultural inquiry.Intercultural Rhetoric and Professional Communication: Technological Advances and Organizational Behavior explores the theory and practice of rhetoric and professional communication in intercultural contexts. This book provides a framework for translating, localizing, and internationalizing communications and information products around the world.  Taking a theoretically integrated approach, this book provides the analytical tools and methods for examining the relations between culture and rhetoric and understanding the deep cultural foundation of rhetorical patterns.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Dedication
  5. Preface
    1. APPROACHING INTERCULTURAL RHETORIC/ABORDAR LA RETÓRICA INTERCULTURAL
    2. LAYOUT AND APPROACH TO THE BOOK
    3. CHALLENGES AND CONTRIBUTIONS
  6. Chapter 1: Approaching Intercultural Rhetoric and Professional Communication
    1. ABSTRACT
    2. INTRODUCTION TO INTERCULTURAL RHETORIC AND PROFESSIONAL COMMUNICATION
    3. DEVELOPING A MODEL OF INTERCULTURAL RHETORIC
    4. THEORIES OF SUBJECTIVITY AND HUMANITY
    5. APPROACHING INTERCULTURAL RESEARCH: THE PROBLEM OF THE ONE AND MANY
    6. NEEDED DEVELOPMENTS FOR GLOBAL CONTEXTS: MOVING FROM LOCAL TO GLOBAL
    7. DEVELOPMENT ONE: MOVING FROM LOCAL TO GLOBAL USING ETIC FRAMES
    8. EMICS AND ETICS AS BASIS FOR INTERCULTURAL INQUIRY
    9. DEVELOPMENT TWO: MOVING BEYOND WESTERN, MONOCULTURAL METHODS
    10. DEVELOPMENT THREE: METHODS AND COURAGE TO ACT IN GLOBAL CONTEXTS
    11. DEVELOPMENT FOUR: MOVING FROM LOCAL INDIVIDUALISM TO GLOBAL STRUCTURES
    12. DEVELOPMENT FIVE: QUANTITATIVE LITERACY AND HUMAN AGENCY
    13. DEVELOPMENT SIX: USING BELL-CURVE APPROACHES RATHER THAN RACE, GENDER, AND ETHNICITY
    14. DEVELOPMENT SEVEN: HUMILITY, REFLEXIVITY, AND FLEXIBILITY
    15. DEVELOPMENT EIGHT: EFFECTIVE THEORY AND PRACTICE
    16. DEVELOPMENT NINE: A WORKABLE ETHICS FOR GLOBAL CONTEXTS
    17. CONCLUSION
  7. Chapter 2: Borders and Etics as Units of Analysis for Intercultural Rhetoric and Professional Communication
    1. ABSTRACT
    2. INTRODUCTION
    3. BORDER AS ANALOGY OF COMMON HUMAN THRESHOLDS
    4. THRESHOLDS OF HUMAN INTERACTION AND RHETORICAL PATTERNS
    5. EIGHT ETIC BORDERS INTEGRATED INTO INTERCULTURAL RHETORICAL MODEL
    6. TIME: MONOCHRONIC OR POLYCHRONIC, AND PAST, PRESENT, AND FUTURE
    7. SUMMARY OF EIGHT COMMON THRESHOLDS
    8. APPLYING INTERCULTURAL THEORY TO ANZALDÚA’S THE BORDERLANDS
    9. CONCLUSION
  8. Chapter 3: Contrastive Rhetorics and World Englishes
    1. ABSTRACT
    2. INTRODUCTION
    3. THEORY OF LINGUISTIC RELATIVITY AND SAPIR WHORF HYPOTHESIS
    4. LINGUISTIC RELATIVITY AND WRITING PATTERNS
    5. LINGUISTIC TURN AND POSTSTRUCTURALIST THEORY OF SUBJECTIVITY
    6. CONNECTING CONTRASTIVE RHETORIC TO INTERCULTURAL RHETORIC AND WRITING PEDAGOGIES
    7. U.S. AND ENGLISH DOMINANCE: SOME THOUGHTS ON CONNECTING WRITING PATTERNS TO GLOBAL CULTURES AND RHETORICAL PATTERNS
    8. CONCLUSION
  9. Chapter 4: Information and Communication Technologies and Intercultural Professional Communication
    1. ABSTRACT
    2. INTRODUCTION
    3. CHANGING NATURE OF INFORMATION ARCHITECTURE ACROSS CULTURES
    4. CONCLUSION OF FIT AND RECIPROCITY OF VALUE SETS AND COMMUNICATION MEDIA ACROSS CULTURES
  10. Chapter 5: Website Designs as an Indicator of Globalization
    1. ABSTRACT
    2. INTRODUCTION: WEBSITE DESIGNS ACROSS CULTURES
    3. RESEARCH METHODS
    4. RESEARCH RESULTS OF WEBSITE DESIGNS ACROSS CULTURES
    5. DISCUSSION AND CONCLUSION
  11. Chapter 6: Organizational Theory and Communication across Cultures
    1. ABSTRACT
    2. INTRODUCTION
    3. CASE OF US-MEXICO CROSS-BORDER HAZMAT PROJECT
    4. MODELS OF ORGANIZATIONAL BEHAVIOR AND INTERCULTURAL PROFESSIONAL COMMUNICATION
    5. CONNECTING TEAMS MODELS TO INTERCULTURAL VALUES SETS AND CROSS-BORDER HAZMAT CASE
    6. THE ROLES OF TECHNOLOGY IN ORGANIZATIONAL CULTURES
    7. CONCLUSION
  12. Chapter 7: Distance Education and E-Learning across Cultures
    1. ABSTRACT
    2. INTRODUCTION
    3. DISTANCE EDUCATION ACCREDITATION MODELS AND INDUSTRY EXAMPLES AS A FRAMEWORK FOR DEVELOPING CURRICULUM
    4. GROUNDING CURRICULUM DESIGN IN LOCAL CULTURES
    5. CONCLUSION
  13. Chapter 8: Legal Traditions, the Universal Declaration of Human Rights, and Intercultural Professional Communication
    1. ABSTRACT
    2. INTRODUCTION
    3. CONNECTIONS AMONG RHETORIC, LAW, AND ETHICS FOR INTERCULTURAL PROFESSIONAL COMMUNICATION
    4. DEVELOPMENT AND APPLICATION OF THE UNIVERSAL DECLARATION OF HUMAN RIGHTS
    5. ANALYZING LEGAL ISSUES AROUND THE WORLD
    6. CONCLUSION
  14. Chapter 9: Intercultural Rhetorical Dimensions of Health Literacy and Medicine
    1. ABSTRACT
    2. INTRODUCTION
    3. GROUNDING HEALTH LITERACY MATERIALS IN INTERCULTURAL RHETORIC
    4. CONSENT FORMS: THE MEETING POINT OF MEDICAL, HEALTH, AND RHETORICAL TRADITIONS
    5. ORALITY AND LITERACY TRADITIONS IN MEXICO AND UNITED STATES
    6. CONSENT FORMS, HEALTH LITERACY, AND PRIOS
    7. CONNECTING THE PAMPHLETS AND CONSENT FORMS TO THE NATIONAL STANDARDS ON CULTURALLY AND LINGUISTICALLY APPROPRIATE SERVICES
    8. DEMOGRAPHICS, CULTURAL BEHAVIOR, AND ORGANIZATIONAL BEHAVIOR
    9. TRANSLATION
  15. Chapter 10: Writing Instructions and How-to-do Manuals across Cultures
    1. ABSTRACT
    2. INTRODUCTION
    3. MANUAL DESIGN AND INTERCULTURAL VALUE SETS
    4. CONTEXTUALIZING INSTRUCTIONS IN CONCRETE RHETORICAL AND CULTURAL TRADITIONS
    5. RHETORICAL AND LITERACY TRADITIONS IN MEXICO AND UNITED STATES
    6. RESEARCH DESIGN
    7. RESEARCH RESULTS
    8. CONCLUSION
  16. Chapter 11: Core Competencies in Intercultural Teaching and Research
    1. ABSTRACT
    2. INTRODUCTION
    3. 1. ABILITY TO GENERALIZE ACCURATELY WITHOUT FALLING INTO STEREOTYPES
    4. CASE STUDY OF ADAPTING TEXAS TECH UNIVERSITY’S WEBSITE TO THE MEXICAN CULTURAL TRADITION: GUIDELINES FOR U.S. WEB COMMUNICATORS
  17. Chapter 12: Teaching Intercultural Rhetoric and Professional Communication
    1. ABSTRACT
    2. INTRODUCTION
    3. EVALUATING THE CULTURAL AND RHETORICAL ASSUMPTIONS IN U.S. RHETORIC AND WRITING TEXTBOOKS
    4. CONCLUSION
  18. Compilation of References
  19. About the Contributors
  20. Conclusion:
    1. ABSTRACT
    2. SO WHAT?
    3. LIMITATIONS AND QUALIFICATIONS