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Intercultural Communication for Managers by Michael B. Goodman

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CHAPTER 16

European Union, Europe, and the Former Soviet Union

The Maastrict Treaty has removed many of the barriers to trade.

The nations of Europe have been and are global partners, adversaries, and leaders in world trade. No matter what part of the world you are from, Europe figures into your global strategy. Europe has historically been the site for most overseas work. Doing business in Europe would seem easy for most non-Europeans. Examining European history, its cultures, and even its languages, you will find evidence of a great many similarities in beliefs and values. But pay special attention to the differences. Overlooking them can lead to disputes and even blocks to economic partnerships. It is particularly important in Europe, the ...

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