This Book
This book is for anyone interested in getting a general understanding of interactive television and how to produce it. You will find it useful if:
You already work in new media or television (whether in design, production, marketing, business development, human resources, programming, engineering or any other area). The book will give you a clear idea of how your skills and experience could fit in with the practice of interactive television and how interactive television could support your existing projects.
If you are a company director, lecturer or student. You’ll get enough down-to-earth information to draw your own conclusions about the commercial and cultural importance of the medium.
If you are about to become involved in the ...
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