Interactive Television Production

Interactive Television Production

by Mark Gawlinski
Released January 2013
Publisher(s): Focal Press
ISBN: 9781136054419

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Book description

Interactive Television Production is essential reading for all broadcasting and new media professionals - whether in production, marketing, technology, business or management. It will also be of interest to media students and anyone looking to get an insight into the future of television production. It provides a practical, step-by-step guide to the processes and issues involved in taking an interactive television idea through to being an operational service - based on the knowledge and experience of leading interactive television producers.

This book can be used as a quick-and-easy reference guide, with each chapter containing a 'Chapter in 30 seconds' summary for easy reference, or read from cover to cover. Using accessible language, the author provides detailed descriptions of iTV software technologies (OpenTV, MHEG-5, TV Navigator), delivery technologies (cable, satellite and terrestrial) and production tools. There are also entire chapters devoted to key issues like the commercial side of iTV and the latest work on usability and design.

The accompanying web site www.InteractiveTelevisionProduction.com contains useful links designed to help with common iTV questions and issues. There are also entertaining quizzes for each chapter that let you test your knowledge of the concepts introduced in the book.

Table of contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright
  5. Contents
  6. This book
  7. Acknowledgements
  8. Chapter 1: What is interactive television?
    1. Chapter 1 in 30 seconds …
    2. Introduction
    3. The different types of interactive television
    4. Why bother with interactive television?
    5. A concise history of interactive television
    6. In-depth: Winky Dink and You
    7. Actions
  9. Chapter 2: The technology
    1. Chapter 2 in 30 seconds …
    2. Interactive television technologies
    3. The viewer
    4. The television set
    5. The transmission network or platform
    6. In-depth: MPEG-2
    7. In-depth: DVB and ATSC
    8. Interactive television set-top boxes
    9. Synchronisation of video and interactive content
    10. Attempts at standardisation
    11. Case studies
    12. Actions
  10. Chapter 3: Making money
    1. Chapter 3 in 30 seconds …
    2. The commercial attractions of television
    3. Characteristics of commercially successful interactive television services
    4. Revenue sources
    5. Case studies
    6. Actions
  11. Chapter 4: Production
    1. Chapter 4 in 30 seconds …
    2. Overview of television, software and web site production
    3. The production process step by step
    4. In-depth: An example interactive television budget
    5. In-depth: The interactive television production team
    6. Production tools
    7. Case studies
    8. Actions
  12. Chapter 5: Usability and design
    1. Chapter 5 in 30 seconds …
    2. Fundamentals of usability and design
    3. The television experience
    4. Design checklist
    5. Case studies
    6. Actions
  13. Chapter 6: The future
    1. Chapter 6 in 30 seconds …
    2. Must-have interactive television
    3. A social future
    4. Power to the people
    5. This book in 30 seconds …
    6. Actions
  14. Interactive television glossary
  15. Sources
  16. Index

Product information

  • Title: Interactive Television Production
  • Author(s): Mark Gawlinski
  • Release date: January 2013
  • Publisher(s): Focal Press
  • ISBN: 9781136054419