If you were building a house, would you start nailing two-by-fours together without a blueprint? Let’s hope not.
Aligning the project goals with the realities of the current landscape is how effective solutions are defined. Then we can start nailing two-by-fours together.
In this chapter, we’ll discuss
• Defining why: Gathering information and insights
• Creating a plan: Determining what’s needed
• Convergence: Recommending a solution
It’s important to clearly outline goals before designing a screen or writing a line of code. This is what’s achieved in this stage of the Research & Planning phase.