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Intelligent Content: A Primer by Scott Abel, Charles Cooper, Ann Rockley

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Image Credits

All images licensed from Fotolia.com except for the cover image, the XML Press logo, The Content Wrangler logo, the ICC logo, the images credited to Charles Cooper, and the Plan Ahead T-shirt image.

Chapter 2, Why Do We Need Intelligent Content?

  • Hands on keyboard image copyright © queidea
  • Cost of a click image copyright © nuiiun
  • Typewriter image copyright © queidea

Chapter 3, Why Do Content Marketers Need Intelligent Content?

  • ICC Logo copyright © Content Marketing Institute, used with permission.

Chapter 4, The Benefits of Intelligent Content

  • Translator image copyright © aeroking

Chapter 5, Intelligent Content in the Organization

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