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Intelligent Content: A Primer by Scott Abel, Charles Cooper, Ann Rockley

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Chapter 16. Transitioning to Intelligent Content

In this chapter we provide tips and first steps to help kickstart an intelligent content project.

Let’s examine a few recommended first steps. Consider these before attempting to implement intelligent content.

16.1. Culture

Adopting intelligent content requires technological change, but these changes are smaller and easier to overcome than cultural changes. As Douglas Adams said in The Hitchhikers Guide to the Galaxy[Adams, 1979], to summarize the summary of the summary, people are a problem.

The typical response to change is to push back, and if we’re trying to change the way we’ve always done things, we should expect push-back. After all, change can be hard, and it’s often uncomfortable.[77] ...

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