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Intelligent Content: A Primer by Scott Abel, Charles Cooper, Ann Rockley

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Chapter 15. Overcoming Objections to Intelligent Content

We get a lot of questions about intelligent content. Of course, sometimes, rather than getting questions, we get told things – stories taken out of context or statements repeated by others without factual support. In this chapter we examine and debunk some of the most common objections to intelligent content.

Some of these objections arise from common misunderstandings about factors such as cost (We need how much money?), purpose (Why do we need to change how we work, anyway?), perceived limitations (That’s cool, but it will never work for us…), or technology (Why can’t we just use the tools we have already?). Other objections are understandable concerns related to change: worries about ...

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