O'Reilly logo

Intelligent Content: A Primer by Scott Abel, Charles Cooper, Ann Rockley

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 8. Opportunity: Preparing Content for the Future

What does it mean to prepare your content for the future? And, why would we want to do that, anyway?

Publishing is a living discipline with one constant: change. Folks who have been in business – any business – for more than a few years, know what we’re talking about. But for those who are new to the space, or aren’t old enough to have lived through the past three decades of content production approaches, here’s a summary.

In the 1980s, we relied on paper, typewriters, Letraset® rub-on lettering,[48] and waxers[49] to create and paste up[50] content. Then desktop publishing systems[51] and personal computers replaced all of that (except paper, of course).

Then, we started to put our content ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required