What does it mean to prepare your content for the future? And, why would we want to do that, anyway?
Publishing is a living discipline with one constant: change. Folks who have been in business – any business – for more than a few years, know what we’re talking about. But for those who are new to the space, or aren’t old enough to have lived through the past three decades of content production approaches, here’s a summary.
In the 1980s, we relied on paper, typewriters, Letraset® rub-on lettering, and waxers to create and paste up content. Then desktop publishing systems and personal computers replaced all of that (except paper, of course).
Then, we started to put our content ...