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Intelligent Content: A Primer by Scott Abel, Charles Cooper, Ann Rockley

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Chapter 4. The Benefits of Intelligent Content

Intelligent content contributes to the bottom line. Let’s take a look at some of the most common ways intelligent content can make us more profitable. The first benefit is an easy sell: we write content once and reuse it many times. Instead of creating documents, we create discrete content components, which can be assembled into documents, pushed into apps, or served up dynamically on the web. Because they are intentionally designed for reuse, we can repurpose content components – often automatically – in slide decks, white papers, reports, infographics, or on social networks. And we can mix and match components in a variety of combinations. The possibilities are almost endless.

But content reuse is ...

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