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Intelligent Content: A Primer by Scott Abel, Charles Cooper, Ann Rockley

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Chapter 1. What is Intelligent Content?

It’s time to think differently about content. Instead of throwing more resources at content problems – a typical solution for many organizations – or inventing another quick fix that solves one challenge but creates more problems downstream, we need a more strategic approach.

We need a formal, repeatable, systematic way of producing content that will support us today and in the future. We need a method designed to strip away all of the productivity-zapping, unnecessary tasks that prevent us from being efficient. And, we need an approach that will allow us to focus on creating high quality content experiences at every customer touchpoint without breaking the bank.

What we need is intelligent content.

But, what ...

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