Build your business processes around the needs of your customers by successfully integrating your CRM within your core business functions to drive improvement
About This Book
Find out how integrating your CRM with your ERP can drive improvement
Learn how to successfully resource your project, selecting the right tools and team to oversee and control the implementation
Explore CRM integration use cases for every corner of your business
Who This Book Is For
This book is written for IT leaders across organizations, whether they are managers, project managers, or developers who are charged with integrating CRM into IT systems for business success.
What You Will Learn
Integrate CRM for sales, customer support, marketing and more
Assess your business needs to develop an architecture and strategy that works for you
Align your project with your wider business strategy
Follow featured walk-throughs base on real-life use cases
Perform Manage the cultural and operational change through dialogue and workshops
Explore the future of CRM in relation to the latest technological innovations in cloud, hosted applications and mobile
Your relationships with your customers aren’t simply an add-on to the way your business functions – they are the very thing that drives it. That’s why it makes sound business sense to integrate your CRM and your ERP; by building your CRM into your organization’s wider processes, you’ll find a solution to many of the problems faced by internally focused businesses, initiating a cultural transformation where your customers are at the centre of everything you do.
This book shows you how to do just that, providing you with clear guidance on a wide range of complex issues, ranging from technical problems to the challenges of operational change.
From planning and resourcing to deployment and optimization, follow each step in this book to successfully develop value driving integrations between CRM and ERP. Featuring examples and demonstrations and workshop ideas to help you explore best practices and overcome some of the challenges you may face when leading such a project, Integrating CRM Across Your Organization for Business Success is a valuable guide to implementing this vital and forward-thinking project.
Explore CRM integrations in every corner of your business, including contact management, sales management, customer support and vendor management, and find out how to design and put in place a comprehensive business improvement project.
About the Author
Andrew Blackmore works for Sage Software Solutions in Vancouver. He has spent the last 15 years leading the development of integrations between CRM and ERP applications all over the world, using every different technology available and for any conceivable business use case. Over that time, he has built up a large store of experience and knowledge that he is imparting in this book. He has seen first-hand the business benefit of integrating CRM in organizations and has a deep familiarity of the techniques and solutions in this book.
Andrew's passion is developing software in an ingenious way to build efficient, innovative solutions that provide a real lasting business benefit for customers. He is currently working on the new cloud and mobile solutions projects for Sage.
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