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Institutionalization of UX: A Step-by-Step Guide to a User Experience Practice, Second Edition by Apala Lahiri, Eric Schaffer

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Read This First!: Cultural Transformation

Image This is a journey to create a user-centered organization.

Image Change your organization’s focus from building lots of functions to meeting user needs.

Image Change your organization’s focus from developing cool and impressive technology to creating software that is simple, practical, and useful.

Image Help executives and ...

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