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Institutionalization of UX: A Step-by-Step Guide to a User Experience Practice, Second Edition by Apala Lahiri, Eric Schaffer

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Chapter 16. Design for Worldwide Applications

Apala Lahiri is the CEO of the Institute for Customer Experience (ICE) and an expert in cross-cultural design. With ICE, a not-for-profit initiative by HFI, Apala has been working with her team to investigate practical approaches for institutionalized user experience design practices to create sites and applications that will be used in countries around the world. It is a problem that many multinational organizations face, yet one of such complexity and scale that few have even attempted a solution.

Do International Markets Really Matter?

Is there a compelling reason for organizations that build facilities for domestic use to be concerned about usage in other countries—or around the world? If I had ...

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