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Institutionalization of UX: A Step-by-Step Guide to a User Experience Practice, Second Edition by Apala Lahiri, Eric Schaffer

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Chapter 15. The Future

Image The field is now mainstream, with ease-of-use being recognized as a basic business requirement.

Image The new market differentiators will be UX strategy, systematic innovation, and persuasive design.

Image The field will mature in process and capabilities.

Image The field will mature in staffing.

We will adapt to new technologies—which is not ...

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