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Institutionalization of UX: A Step-by-Step Guide to a User Experience Practice, Second Edition by Apala Lahiri, Eric Schaffer

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Chapter 14. Long-Term Activities of the Central Team

Image The central user experience design group is responsible for the overall corporate initiative toward user-centered design. Keep the user-centered viewpoint vibrant, effective, and respected.

Image Don’t be marginalized, ignored, or diverted back to a technology focus.

Image Maintain momentum by building excitement and visible progress into your development and design plans.

Evangelize user-centrality by frequently ...

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