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Institutionalization of UX: A Step-by-Step Guide to a User Experience Practice, Second Edition by Apala Lahiri, Eric Schaffer

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Chapter 1. The Executive Champion

Image We don’t need a train wreck—most executives are interested.

Image The value of classic usability.

Image The value of advanced user experience design.

Image The CEO wants a great customer experience now—don’t fall for usability fads or half-measures.

Who can be a champion?

The role of the executive champion.

Today, thankfully, few ...

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