It's the job of an entrepreneur to continually be in that mode of figuring out how to grow the business. That often means raising capital. It's great if your business can be self-funding each step of the way. But there are many times when you're going to have to raise capital on the path of entrepreneurship.
There's one quality that's shared by virtually all of the super-wealthy, super-successful entrepreneurs I've studied. They all know how to turn obstacles into opportunities. They're flexible and extremely resourceful—especially when they have to raise capital. They know how to use their entrepreneurial intelligence to come up with the resources they need to succeed. We look in this chapter at how some of the most successful entrepreneurs do exactly that. You'll learn from the best and get the money you need to grow your business.
Before we go any further, think about this:
What's the next deal you want to make in your business?
What's the next project you're working on?
What's the next alliance that you are targeting to grow your business?
If you're stumped by this, think about what Oprah Winfrey has done. She went from radio to television and then extended her brand into other media, including her magazine. How can you do the same thing? How can you grow your business to the next level, gradually and naturally? What might be a natural next step up the ladder from what ...