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Instant Social Media Marketing with HootSuite

Book Description

Manage and enhance your social media marketing with HootSuite

  • http://www.packtpub.com/social-media-marketing-with-hootsuite/book

  • Presents you with an insight into your organization’s social assets

  • Packed with useful tips to automate your social media sharing and tracking

  • Analyze social media traffic and generate reports using HootSuite

In Detail

Social media enables people to interact, share content, collaborate, and participate in user generated content. There are websites and applications dedicated to social networking, bookmarking, microblogging, and social curation; generating a lot of information in a very engaging manner. If it is not done correctly, then it can present real problems for a brand or company’s image and reputation.

Instant Social Media Marketing with HootSuite is a practical guide that provides marketers with explanatory, step-by-step exercises to search, comment, track, and analyse conversations over the Web about their topics of interest or brands.

This fast-paced guide on the HootSuite social marketing tool breaks down the confusion that surrounds learning and managing social profiles. It will provide you with a number of clear, practical recipes that will help you understand and benefit from regular reporting.

You will also learn about posting, replying, scheduling, and managing various social media profiles directly from HootSuite. Step-by-step instructions will show you how to check user profiles, conversations, create and assign tasks to teams, and generate reports using HootSuite Analytics.

If you have multiple social profiles such as LinkedIn, Twitter, Facebook, YouTube and others, and want to simplify your life by managing all of them from same the tool and generate reports, then this is the book for you.

Table of Contents

  1. Instant Social Media Marketing with HootSuite
    1. Instant Social Media Marketing with HootSuite
    2. Credits
    3. About the Author
    4. About the Reviewers
    5. www.PacktPub.com
      1. Support files, eBooks, discount offers and more
        1. Why Subscribe?
        2. Free Access for Packt account holders
    6. Preface
      1. What this book covers
      2. What you need for this book
      3. Who this book is for
      4. Conventions
      5. Reader feedback
      6. Customer support
        1. Errata
        2. Piracy
        3. Questions
    7. 1. Instant Social Media Marketing with HootSuite
      1. Creating your HootSuite account (Simple)
        1. Getting ready
        2. How to do it...
        3. How it works...
      2. Setting up your HootSuite account (Simple)
        1. How to do it...
        2. How it works...
      3. Adding and managing profiles (Simple)
        1. How to do it...
        2. How it works...
        3. There's more...
      4. Using App Directory (Advanced)
        1. How to do it...
        2. How it works...
        3. There's more...
          1. Evernote
          2. RSS Reader
          3. TrendSpottr
          4. YouTube
          5. YouTube Analytics
          6. Flickr
          7. SurveyMonkey
          8. SlideShare
          9. List of apps
      5. Managing contacts and Twitter lists (Simple)
        1. How to do it...
        2. How it works...
      6. Using HootSuite for posting – increasing social engagement (Simple)
        1. How to do it...
        2. How it works...
      7. Using RSS feeds and checking user profiles and conversations (Intermediate)
        1. How to do it...
        2. How it works...
          1. Checking a user's profile and other details
      8. Creating teams and assigning tasks (Advanced)
        1. How to do it...
        2. How it works...
      9. Generating reports using HootSuite Analytics (Intermediate)
        1. Getting ready
        2. How to do it...
        3. How it works...
        4. There's more…
      10. Implementing additional options to excel in social media (Advanced)
        1. How to do it...
        2. How it works...