Instant Interviews: 101 Ways to Get the Best Job of Your Life

Chapter 66. Newspapering on Your Route for Instant Ins

Interview ins will pop off the page by the time you're done with this Do!

The very best printed source for instants is the community newspaper. Usually these interviewing treasure maps are free and available on racks in supermarkets, walkways, and other high-traffic places around town. Most are weekly. Get the latest ones instantly. Newspapering should be a part of your routine as you're out the door doing your daily appearances (Do 1).

Pick up the paper and scan it as you mark the areas with your pen. Then tear off the pages with what you marked, discard the rest, put them into your left back pocket, and go on your next interview. You should be able to do this in around five minutes. While you're walking and interviewing, your subconscious mind will be filling in the blanks (Do 42).

By the time you get home, you'll have ideas on hooks to use when you stop into the places mentioned.

I'm walking in a nearby city right now, so I can show you how it works.

Here's a rack outside a convenience store. There are two local papers.

First I go right to the masthead of one—that part of the paper with the names of the publisher, editors, address, and phone number.

I'll use that address to stop into the office and interview (Do 1). I may also use it to write a letter to the editor about something that might have people calling me (Do 48).

Let's see what news they printed. This is great! Here's a headline about a skills center that's opening and ...