Chapter 47. Obtaining Publicity about Instant Availability

Publicity equals exposure equals interviews!

At no expense of time or money.

Are you part of a neighborhood watch group? Are you directing a school function? Did you recently receive an award? It's all publicity material, and it's all good.

You can frequently arrange to be interviewed by just calling the media. You can also write up a short piece about what you're doing and why (very important). That can be your e-mail to the contacts you receive by calling in first. It works for every TV station, radio station, and newspaper.

Be absolutely sure your phone and e-mail numbers will be mentioned. You do this by either offering your assistance or asking for assistance. Every one of the replies is a potential interview with someone who has a common interest.

A short Do to definitely do. So easy that unstants overlook it.

Try it and you'll see how fast you get replies from people who are like you.

That's what makes them want to interview you!

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