Chapter 18. Surveying to Get Instantly In
Talk to an offeror right now! Well—as long as it's during business hours.
Why does taking a phone survey work so very instantly? Because the offeror:
Is flattered at being asked
Likes the power of participating
Is interested in the subject (we'll see to that)
Can use the results
Doesn't have to take the time reading, completing, and sending back a form
That's why the completion rates on phone surveys are five times higher than those on written ones. Many close to 100 percent.
This is how to do it.
Choose a Riveting Subject
The best survey subjects for instant interviews are salary and opinion.
The reason is self-interest. If the offeror is an owner, she either wants to be competitive or wants to express herself to someone who actually might care.
Salary and opinion surveys are also popular for people like you, since the media likes to report them. This boosts your credibility and exposure (if you decide to formalize them).
Write a Short Survey
This shouldn't take more than a few minutes with our guide:
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