Chapter 14. Shifting into Overdrive with the Callback Card

Nothing will get you jumping up and down like returning from a day of instants to voice mails from offerors with interview invites!

Our callback card will cause ceiling bumps—and keep you v-e-r-r-r-y busy. Your automatic transmission will be effortlessly shifting your magnificent, mean, meetin' machine into overdrive while you're appearing on your genie rounds.

I didn't include the technique in Do 1 because it's too easy to rely on the callback cards rather than instantly interviewing. There's no better passive technique, but it's no substitute for your face.

Keep a box of the cards in your car. Then, stick a dozen or so in your left back pocket every time you leave on your genie rounds. (It's tempting to take more, but you need to sit comfortably.)

Unlike the business card, your callback card can be as spiffy as you like. It's your walking advertisement, costs only a fraction more than ordinary cards, and gets your name and qualifications out there like no direct-mail piece ever could.

First, we'll talk about the design and then the use.

Designing the Card

Use the same printer that did your business cards. This will not only get you a better price (since your quantities will be high), but will help keep the look. As you'll recall from my comments regarding the cover letter/resume/fax cover sheet system (Do 5, Do 8, and Do 10), restating your image packs powerful punches. The same is true for the business card/callback card set. ...

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