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Instant HubSpot Dashboard Customization by Deepan Siddhu Nagarajan

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Generating more traffic (Simple)

Now it's time to do some inbound marketing. A company cannot rely on just its outbound marketing efforts in the long run. Key techniques and methodologies, such as SEO, whitepapers, and blogs, can create a lot of brand visibility and help the business in generating a huge number of qualified leads.

Getting ready

This section will show you how to use the different tools of HubSpot to generate content and optimize landing pages with the help of keyword searches and SEO techniques.

How to do it...

  1. Click on Content and then select Keywords from the drop-down menu as shown in the following screenshot:
    How to do it...
  2. Click on Add Keywords ...

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