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Instant HubSpot Dashboard Customization by Deepan Siddhu Nagarajan

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Managing e-mail marketing campaigns (Advanced)

An e-mail marketing campaign is not just about the click-through rates. These days, the majority of brands buy consumer lists and send annoying e-mails to their prospects. HubSpot provides you with a more effective way of automating your e-mail marketing campaigns, based on actions taken by your prospects, in order to build a strong and engaged pipeline. Let's take a look at how you can go about it.

Getting ready

A great feature that HubSpot provides is the ability to create and automate all your e-mail marketing and lead-nurturing campaigns with the help of the Workflows tool. Based on the action completed by your lead on your website, an automated e-mail with an appropriate call-to-action will be ...

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