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Instant Edublogs by Jason T. Bedell

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Extending your reach with social media (Should know)

This recipe will show some methods for growing an audience using social media.

Getting ready

There is an interesting conundrum when starting a blog. Those blogs that have vast audiences already have a built-in publicity machine. When a blog like Lifehacker (http://lifehacker.com), that likely has followers in the millions, publishes a post, many of its readers will find it interesting and then tell others about it. This perpetuates further, organic growth, as the blog re-engages its audience, and that audience, in turn, brings in more readers. When a new blogger writes a post, who reads it? How do people hear about it? Lifehacker, and blogs of similar size and loyalty, have an inherent advantage ...

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