Chapter 13

Creating a Winning Contest

IN THIS CHAPTER

check Understanding the benefits of contests on Instagram

check Learning the rules and regulations for contests

check Following the steps to a rewarding contest

check Executing a contest successfully

check Finalizing the contest

Now that you're comfortable with using Instagram, it’s time to focus on increasing your audience and creating more results for your business. One of the most effective ways to do this on Instagram is by running contests.

In this chapter, we explain how Instagram contests can be valuable to your business. We also show you the steps to follow to create a successful Instagram contest from start to finish.

Exploring the Benefits of Hosting Instagram Contests

Contests are common on social media, and you’ve likely seen many of them in your own social media feeds. So many businesses use contests because they know how valuable they are.

Instagram has some of the highest levels of engagement of any social media platform. And running contests ...

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