Chapter 5

Recording and Posting Great Videos

IN THIS CHAPTER

check Recording video on your smartphone or tablet

check Uploading videos

check Adding descriptions

check Sharing your video on Instagram

If you’ve checked your competitors on Instagram and other social-networking websites (you have, haven’t you?), you’ve noticed that they’re creating and producing short videos to promote their business. And if they haven’t, producing videos of your own is an opportunity to have an advantage over your competition. After all, digital video advertising is expected to grow at double-digit rates every year through 2020 (www.emarketer.com/Article/Digital-Video-Advertising-Grow-Annual-Double-Digit-Rates/1014105).

Instagram added video to its smartphone apps in 2013. Sorry, Windows and Mac users; you can’t upload video to Instagram from your computers.

In this chapter, you learn how to record video in the Instagram app by using a smartphone or a tablet. Then you discover how to edit your video with Instagram’s built-in editing tools and add a description.

Finally, you find out how to share your video on Instagram and ...

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