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Inspired People Produce Results: How Great Leaders Use Passion, Purpose and Principles to Unlock Incredible Growth by Jeremy Kingsley

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2 What Inspires People? PASSION

How far will you go for something you are passionate about? How far will you drive to watch your favorite sports teams? How nice a diamond necklace will you purchase for your wife? How much cash will you throw down for the newest and greatest golf clubs? Many things in our lives tend to win our affection. Sometimes we even consider certain niceties as necessities. In my case, I must confess that Coca- Cola is an object of my focused desire.

Many people believe, sadly, that Coke is just another soft drink. I, however, ...

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