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Inspire!: Why Customers Come Back by Jim Champy

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Chapter 5What Could Be More Inspiring Than Simplifying Complexity?

AFTER A GRUELING 10-DAY HUNT IN THE ARCTIC NATIONAL WILDLIFE REFUGE NOT LONG AGO, BOB PARSONS STILL HADN’T GOTTEN WHAT HE’D GONE TO ALASKA FOR: A GRIZZLY BEAR. RELUCTANT TO LEAVE EMPTY-HANDED, THE PIONEERING INTERNET ENTREPRENEUR CONVINCED HIS GUIDE NOT TO DESERT HIM. THE GUIDE STAYED ON, AND PARSONS GOT HIS GRIZZLY THE NEXT DAY.

Parsons doesn’t give up easily, and he usually gets what he wants—be it a grizzly or a successful business.

In 1997, flush with cash after selling his first software company, he launched a company called Jomax Technologies. It floundered. Not yet ready to abandon his idea, Parsons gave the provider of Internet services a catchy new name, GoDaddy.com ...

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