The Future is Yours to Invent
John Kao
Representatives of our newest client, a pharmaceutical maker, arrived this morning at 7:45—six executives, all eager to get started.
They stared at the emptiness of our white walls but said nothing. I asked them to explain what brought them to us.
“It’s simple,” one of them said, knowing it wasn’t simple at all. “We’re a $40 billion-a-year corporation, and we want to keep growing at 7 percent annually. In other words, we need another $2.8 billion in sales every year.”
I tapped the calculator on my iPhone.
“That’s about $54 million a week,” I said.
“We don’t care about some $100 million opportunity,” the man ...
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