Other Lessons Learned
Several years ago, while we were designing a trademark and identity program for a large corporation, the corporate communications director happened to be visiting Providence and dropped by the studio.
It was during a euphoric stage when we were really smokin’; many studies, part of our research for the project, were floating around the studio. I let my excitement get the best of me and showed him some of the studies. He was impressed; he had no idea that anyone would go to such lengths to develop a visual identity for his or any corporation.
Early the following week he called to say how impressed he was and asked if I would gather some of the studies, hop on a plane, come to the corporate headquarters, and show this impressive ...
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