Inside the Mind of the Shopper: The Science of Retailing, Second Edition

Index

A

A&P (The Great Atlantic & Pacific Tea Company), 26–32

ability to pay, 150

Accelerated Merchandising, 10

active retailing

Big Head, 59–63

displays, role of, 82

explained, 50–51

Long Tail, 76–81

overview, 126

reach, 246–247

sequential selling, 71–76

shopper-assisted environments

checklist, 71

dominant shopping path, 67–71, 255

open spaces and sightlines, 5–10, 66–67, 255–256

overview, 63–71

shopper behavior, 63–66

shopper’s time, management of, 53–59

total store management, 239–245

transitioning to, 51–52

added value, 236–237

affinity sales

Amazon

case study: Seattle store, 109–110

online sales, 91–93

techniques for bricks stores, 104–106

leader category affinities, 244

“aisleness” of stores, 212–214

Aldi, 163–164, 253

allocation, products/shopper, ...