PART IActive Retailing
Chapter 1 The Quick Trip: Eighty Percent of Shopper Time Is Wasted
Chapter 2 Three Moments of Truth and Three Currencies
Chapter 3 In-Store Migration Patterns: Where Shoppers Go and What They Do
Chapter 4 Active Retailing: Putting Products into the Path of Shoppers
Chapter 5 Brands, Retailers, and Shoppers: Why the Long Tail Is Wagging the Dog
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