Chapter 23. Optimizing Your Images for the Web and Email
In this chapter, you'll learn
How the GIF file format differs from the JPEG format
How to use GIF optimization options
How to optimize JPEG images
All about the JPEG 2000 file format
Fast facts for using the Portable Network Graphic (PNG) format
If we look at the word optimal and all its sub-variants, we are led to believe that optimizing anything—an image file, a yo-yo, your housecat—makes that thing the very best (of whatever it is). However, optimization is a nebulous term when it comes to Photoshop, ImageReady, and the files these Adobe products handle. Optimization, in the Adobe vernacular, means “making the very best-looking picture, using the fewest pixels, or making the smallest file ...
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