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Inside Luxury

Book Description

An in-depth study illustrated with many first hand anecdotes from the author´s experience in the luxury sector. Full of precise facts, it describes the evolution of a growing sector and its increasing implication in social and environmental matters. This is one of the first books to discuss the topic of Eco-luxury and sustainability of the industries in this sector.

Table of Contents

  1. Cover
  2. Title
  3. Copyrights
  4. Contents
  5. Foreword
  6. Introduction
  7. Acknowledgments
  8. A Starting Point
  9. 1. Iconic Products and Opinion Leaders
    1. What is the relationship between legendary brands, iconic products and trend setters?
    2. Is a legendary brand the result of chance, or can it be built by creating the right conditions?
    3. How is this concerned with brand positioning?
  10. 2. Jewellery
    1. Entry Barriers
    2. The Fascinating World of Diamonds.
    3. An Industry in the Process of Evolution
  11. 3. Art and luxury
    1. From Brands to Art
    2. Art and Architecture
    3. From Art to Brands
  12. 4. The Importance of Japan in the Luxury Industry
    1. What are the elements which make Japan such a fertile ground for the luxury industry?
    2. The Power of Japanese Department Stores
    3. Japanese Consumer Behaviour
    4. The Search for Perfection
    5. The Fall of the Japanese Economy
  13. 5. The New Luxury Markets
    1. What is the potential of the luxury industry in Asia?
    2. Social changes in class systems
    3. The Asian consumer
    4. The importance of China
    5. A special case: Hong Kong
    6. The tai–tai mystery in Hong Kong
    7. India – a sleeping giant?
    8. The explosion of Russia and the former Soviet republics
    9. The Persian Gulf and oil wealth
  14. 6. Growth Sources in the Nineties
    1. The watch
    2. Shoes
    3. What can we learn from Swatch and Jimmy Choo?
  15. 7. New Owners of Luxury Businesses
    1. Investment funds, luxury investors
    2. Luxury on the stock exchange
    3. New owners from the East
  16. 8. The Recession and Responsible Luxury
    1. The data we have been able to extract so far
    2. The industry becomes polarised
    3. The new driving forces in the luxury world
    4. Responsible luxury
    5. Sustainable luxury – just a fashionable term?
  17. 9. Ecoluxury
    1. Architecture and ecology
    2. Health
    3. Also cosmetics
    4. Fashion, luxury and sustainability
  18. Conclusion
  19. Bibliography