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Inside Her Pretty Little Head by Philippa Roberts, Jane Cunningham

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Self-enhancement

The Utopian Impulse also explains the difference between men and women when it comes to appearance and self-enhancement. Women and their appearance is a fascinating and hugely complicated area, but we believe it is one that illustrates incredibly clearly the Utopian Impulse at work.

For many men, cosmetics, make-up and fashion are pretty much anathema, but for women they are, of course, a hugely important area, to be closely studied, practised, monitored and experimented with. In fact, for many women improving how they look is a daily, often hourly, concern: lunchtimes are spent trawling the shops, hours are consumed reading the latest developments in hundreds of magazines published especially for the purpose, endless conversations ...

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