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Inside Her Pretty Little Head by Philippa Roberts, Jane Cunningham

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Male and female conversation

A very useful and readily understandable starting place for this subject is to look at the differences between the content and pattern of male and female conversations. Communication, however elaborate or dramatic, is, after all, nothing more than a conversation between a brand and its audience; understanding the differences between how men and women talk, and what they like to talk about, is therefore incredibly helpful.

So, let’s start here. Picture some blokes, all friends, getting together for a drink (sfx: pub atmosphere throughout).

The first thing to notice is that the conversation is likely to range over things, rather than people. It will be about football, the telly, some event or other, the hilarious thing ...

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