Choosing the Right Option
Developing creative ideas can be exciting, but there’s a difference between an intriguing idea and a real business opportunity or viable solution. Moving from many options to a single path forward can be the trickiest part of the creative process. This chapter will help you narrow down the ideas you’ve generated and create a plan for implementation.
Evaluate useful ideas
It’s best to allot some time between your idea generation session and narrowing those ideas down. A few days or even a couple of weeks is ideal, but at a minimum, give your group a night to “sleep on it.” This will allow team members to consider their options and think deeply before commenting. During this time, new ideas may emerge, as well as sudden ...
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