Preview
You have a problem: Perhaps your company needs a new service to offer its customers or an internal process is taking too long. Your usual solutions aren’t working, so you need something different, something creative. Innovative thinking can help you and your team meet urgent needs or make small but important improvements. This book walks you through each step of the creative process. You’ll learn to:
• Build the diversity of your team to maximize creative potential
• Establish the right time and setting for idea generation
• Set ground rules for team interactions
• Draw on a variety of approaches to crafting ideas
• Narrow down your options to a useful solution
• Instill a culture of creativity within your organization
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