About the Baron Group

The Baron Group (TBG) is a research-based consulting firm that devotes most of its time and energy to providing training programs for its clients in sales and sales management skills, techniques, and approaches.

Their curriculum includes a variety of selling skills programs, including Consultative Selling, Team Selling, Negotiation Skills, Prospecting, Effective Finalist Presentations, and Relationship Management. Sales management programs include Coaching for Improved Sales Performance, Sales Management 101, Sales Action Planning, and Conducting Effective Sales Meetings.

Eric Baron and his team speak regularly at national sales meetings, trade association events, recognition programs, and industry conferences. Their offerings are customized for the specific event, as are all of their training programs.

TBG programs are highly participative, interactive, and skill-based. Skill sets fall into five categories: interpersonal, communications, presentation, problem solving, and facilitation. Videotaped simulations and role plays are included in virtually every program to provide participants the opportunity to test the efficacy of the concepts they learn while increasing their self-awareness and confidence.

The Baron Group has had the opportunity to work with the world's most prestigious companies including American Express, AT&T, Citigroup, Pepsi, Hewlett-Packard, Pfizer, Research International, JPMorgan, Prudential, PricewaterhouseCoopers, Ogilvy & Mather, Bristol ...

Get Innovative Team Selling: How to Leverage Your Resources and Make Team Selling Work now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.