About the Author
Eric Baron, founder of The Baron Group, has more than 35 years of experience in sales, sales management, and sales training. Educated as a chemical engineer, Eric began his career at Union Carbide Corporation where he held positions in sales, sales management, marketing and sales training. He left Carbide to join the prestigious consulting firm Synectics Inc.®, where he researched and taught creative problem solving and innovation. It was at Synectics that he became fascinated with the connections and similarities between problem solving and selling, which led him to form in 1981 what is now The Baron Group.
Eric is an internationally known public speaker and his firm provides sales and sales management training programs for numerous companies around the world including UBS, Ogilvy & Mather, Prudential, JPMorgan Chase, Kraft, BNP Paribus, New York Life, Onyx, and BNY Mellon. He is an adjunct professor at Columbia Business School, where he teaches his popular course, Entrepreneurial Selling Skills, to second-year MBAs. He was awarded the Dean's Teaching Excellence Award in 2010.
Innovative Team Selling is his third book; Selling Is a Team Sport was published in 2000, and Selling in 2009. He has also published many chapters and articles throughout his career. He has been active in the March of Dimes for more than 30 years and served as chairman of the Fairfield County Board for four years. He is an avid runner, softball player, and fly fisherman. His hobbies include ...
