Notes

Chapter 1

  1. Gregorowicz and Hegji (1998).

  2. For a more thorough critique of the managerial economics curriculum, see Marburger (2011).

Chapter 2

  1. Oswald (2011).

  2. U.S. Food and Drug Administration (2009).

Chapter 3

  1. Energy Information Administration (2011).

  2. Dietz (2008).

  3. Welsh (2011).

  4. Economists often use regression analysis to statistically estimate a demand curve. When estimated accurately, it allows for a more precise measurement of the elasticity coefficient.

Chapter 4

  1. For simplicity’s sake, this analysis admittedly omits the opportunity cost of Wendy’s time. If the price is not high enough, she may opt for leisure time.

Chapter 5

  1. Converting the example to reflect manufacturing is straightforward. ...

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