Relevant Published Case Studies
Available through Harvard Business Publishing
American Airlines Value Pricing
Netflix Pricing Decision 2011
J.C. Penney’s “Fair and Square” Pricing Strategy
J.C. Penney’s “Fair and Square” Strategy: Back to the Future
Uber Pricing Strategies and Marketing Communications
Birch Paper
Beauregard Textile Company
Lesser Antilles Lines
Priceline.com: Name Your Own Price
Catawba Industrial Company
Virgin Mobile USA: Pricing for the Very First Time
Atlantic Computer: A Bundle of Pricing Options
Avari Ramada Hotel: Pricing Hotel Rooms
Implementing Electronic Road Pricing in Singapore
Workbench Pricing Strategy
Auction Vignettes
Olympic Competition: Bidding for Olympic Television Rights
Freemium Pricing at Dropbox ...
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