Abstract
The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today’s marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions.
Keywords
Bundling, common value auction, consumer surplus, Dutch auction, dynamic pricing, e-commerce, English auction, first-price sealed bid auction, online auctions, peak-load pricing, price discrimination, price elasticity, price penetration, price skimming, pricing, private value auction, ...
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