Innovative Presentations For Dummies



Chapter 21

Presenting to Executives andDecision Makers for SurefireWins

In This Chapter

Surveying the decision makers

Impressing the big guys

Structuring your presentation

Designing content your audience needs

Giving an impressive presentation to executives is a path to career advancement or to growing your business. These opportunities provide a terrific forum for you to display your innovative and visionary thinking, your refined communication skills, and your leadership traits all at once. By following the advice in this chapter and constantly honing your high-level presentation skills, you can become a consummate executive presenter in a relatively short period of time.

Successful presenting to business executives or other high-level corporate decision makers and organization or association leaders — in government, military, academia, or science fields, for example — requires a different approach than you take when talking to lower-level staff or operations professionals.

Stakes and visibility are high. Giving an important talk in a boardroom, ...