Chapter 9
Captivating Your Audience
In This Chapter
Following the law of primacy
Choosing the intensity level
Making introductions
Game-changing presentations embody the Five Big Cs:
- Clear
- Concise
- Compelling
- Captivating
- Convincing
Inspiration, motivation, and, perhaps, entertainment take your communications to new heights and success levels. You can imbed those characteristics, not only in group presentations, but in everyday conversations and discussions.
Starting in this chapter, we explain the Laws of Communication Impact, which provide the tools to craft stimulating, intellectually persuasive, and emotionally driven communication. We offer specifics on how to influence and affect how people think, feel, and even act. When you follow these laws, people eagerly listen to you, better understand what you’re saying, and are persuaded to follow your recommendations or requests, adopt your proposed solutions, or buy your products and services.
Touching on the Laws of Communication Impact
The Laws of Communication Impact help you engage, fascinate, and intrigue people — even hardcore, buttoned-down business types who may otherwise be inclined to yawn, ...
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