Innovative Presentations For Dummies



Chapter 6

Creating Compelling Content

In This Chapter

Creating content with a purpose

Choosing the type of content

Making up stories

Using facts, figures, and quotes

Content gives substance to your presentation. When it comes to innovative presentations, content creates a vivid picture for your audience. Throughout our book (and in this chapter’s title), we use the term compelling numerous times. It’s a strong, descriptive word meaning to arouse interest in a powerfully, irresistible way or urgently requiring attention. Truly compelling information holds your audience in awe of your presentation.

The best type of compelling content impacts people intellectually and emotionally from various perspectives. Metaphorically, if a standard presentation gives black-and-white, two-dimensional information, a compelling presentation comes across in rich color 3-D. Great presenters don’t just inform, they enlighten; they don’t just motivate, they move audiences to action.

The guidelines and information in this chapter help you create irresistible content. We ...