Innovative Presentations For Dummies



Chapter 5

Planning Your Winning Strategy

In This Chapter

Making a plan

Setting goals

Strategizing for success

Testing the strategic plan

A German proverb says, “What’s the use of running if you are not on the right road?” Likewise, what’s the use of presenting unless you know what you want to achieve — goals — and how you can best get those results — strategy? Your investment in meticulous planning and preparation helps you win before you even step in front of your audience.

No company can be successful in the long term without innovative strategies for product development, sales and marketing, engineering, research and development, and financial management and investment. And it when it comes to dealing with competitors, strategy is king. Strategy is a smart game plan — a roadmap — to guide people to achieve goals and strengthen performance. Tactics are detailed and specific steps that support a strategy. When you have a goal, a mission, or an objective, strategy then answers the vital question, “How do we best achieve it as quickly, effectively, ...