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Innovative Business Projects by Rajagopal Rajagopal

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CHAPTER 3

Setting Up Innovative Business Projects

Overview

For many companies, innovation is a sprawling collection of initiatives, energetic but uncoordinated, and managed with vacillating strategies. Hence, it is necessary for the companies to set up an innovative business project, infusing a systematic process. In order to capitalize on the current and future market opportunities, global, regional, and local companies are investing substantial time and resources in developing innovative business projects that can create sustainable competitive differentiation. The chapter discusses entrepreneurial attributes that are basic to develop and implement innovative business projects, and guides the process of managing resources and project cost rationally. ...

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